SaaS explainer videos are essential tools for simplifying complex software into clear, digestible value propositions. Whether through animation or live-action, a well-executed video helps brands bridge the gap between technical features and user needs.
The following production companies have established themselves as leaders in the SaaS space, each offering a unique approach to storytelling and visual communication.
Best List of SaaS Explainer Video Companies
1. What a Story
Motion Graphics Showreel – What a Story / B2B Explainer Video Company / Animated Videos for Tech
What a Story has positioned itself as a strategic partner for high-growth SaaS companies, specifically those operating in Fintech, Healthcare, and Enterprise sectors. They are known for a narrative-driven approach that prioritizes business outcomes over simple aesthetics.
- The Track Record: With a massive portfolio of 1,200+ videos for over 650 SaaS clients, they have a proven history of helping companies secure results—their clients have collectively raised over $1 Billion in funding.
- Service Model: They offer an end-to-end, “headache-free” process that handles everything from initial strategy to final marketing implementation, maintaining a perfect 5-star rating on Clutch.
- Best For: SaaS leaders who need to simplify complex Enterprise or Fintech solutions and want a partner capable of producing a high volume of quality assets.
2. Vidico
Vidico | Video Production Company | Explainer Video, Product Video for SaaS and Tech
Vidico is a premier agency that blends high-end live-action with sophisticated animation. They have worked with major names like Airtable and Spotify to create videos that feel both modern and human.
- The Approach: They focus on high production values, ensuring that the software looks as polished as the brand itself.
- Best For: Companies looking for a premium, cinematic feel that mixes real-world footage with software UI.
3. Yum Yum Videos
Explainer Video Reel 2024 | Yum Yum Videos
Based on a foundation of custom character animation, Yum Yum Videos focuses on “winning hearts” through relatable storytelling. They have been a staple in the industry since 2010, serving clients like Google and Amazon.
- The Approach: They avoid templates in favor of 100% custom-made animated characters that help build an emotional bond with the audience.
- Best For: Brands that want to appear friendly, approachable, and personality-driven.
4. Demo Duck
Demo Duck – Video Production Company – Reel
Demo Duck excels at the “educational” side of the explainer video world. They believe that if a customer understands how a product works, they are more likely to buy it and stick with it.
- The Approach: Their videos often act as a hybrid between a high-level explainer and a product demo, focusing on the “Aha!” moments within the software.
- Best For: B2B companies with complex workflows that require a clear, step-by-step demonstration of value.
5. Content Beta
Creative as a Service (CaaS) for Marketing Teams 👨🏻💼👨🏻💼
Content Beta operates with a focus on speed and marketing integration. They act more as a “Creative-as-a-Service” partner, allowing SaaS teams to scale their video production across various social and sales channels quickly.
- The Approach: Their versatility allows them to pivot between different styles, from short-form ads to long-form explainers.
- Best For: Marketing teams that need a consistent flow of video content rather than a single “hero” video.
Other Noteworthy SaaS Explainer Video Companies You Should Consider
Several other companies stand out for their unique approaches and proven results in the SaaS explainer video space. These firms bring distinct styles and expertise that might align perfectly with your brand’s needs.
1. Sandwich Video
Known for its quirky, humorous style, Sandwich Video caters primarily to tech startups looking for a fresh, engaging tone.
Their videos often inject personality into complex SaaS products, making them relatable while maintaining clarity. Clients include notable names like Airbnb and Robinhood, reflecting their ability to capture the startup vibe effectively.
2. Epipheo Studios
Epipheo Studios specializes in storytelling-driven explainer videos that prioritize simplicity and emotional resonance. They excel at breaking down complicated software features into digestible narratives.
Their work often combines live-action elements with animation, supporting a wide range of SaaS clients seeking to build trust and educate users simultaneously.
3. Wyzowl
Wyzowl stands out with its comprehensive service offering and a strong focus on animated explainer videos. Since 2011, they have delivered thousands of videos across diverse industries, including SaaS.
Wyzowl emphasizes clear messaging paired with professional animation, helping companies improve conversion rates by highlighting user benefits clearly.
4. Zelios
Zelios takes a customized approach to explainer video production, blending kinetic typography and motion graphics to create visually compelling stories. This company’s attention to detail ensures that every video aligns tightly with client branding and marketing goals.
Zelios is ideal if you want a polished, modern look that communicates your SaaS product’s value efficiently.
Choosing among these companies depends on your preferred style, target audience, and specific marketing objectives. Each offers valuable strengths that can elevate your SaaS product’s visibility and user engagement through expertly crafted explainer videos.
Why Specialized SaaS Agencies Matter
Choosing a specialized firm over a generalist video agency offers several distinct advantages for software companies:
- Industry Fluency: Specialized agencies understand SaaS-specific metrics (like MRR and Churn) and industry-specific pain points in Fintech and Healthcare.
- Technical Accuracy: They are adept at showing software UI/UX in a way that is visually appealing without being technically misleading.
- Strategic Alignment: They understand where the video fits in the sales funnel—whether it’s meant to drive trial sign-ups, secure investor funding, or reduce support tickets.
Conclusion
A great SaaS explainer video is an investment in your product’s clarity. Companies like What a Story and Vidico have shown that when technical details are paired with expert storytelling, the result is more than just a video – it’s a driver for business growth.
When selecting your partner, look beyond the price tag and focus on the agency whose style and industry experience align best with your long-term goals.
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