The global iGaming industry has evolved rapidly over the last decade, driven by innovation, gamification, and technology-focused companies. Among the leaders shaping this transformation is Soft2Bet, a global iGaming technology provider known for delivering cutting-edge solutions to operators and engaging experiences to players worldwide. From advanced sportsbook platforms to immersive casino ecosystems, Soft2Bet has positioned itself at the forefront of next-generation online gaming.
Founded in 2016, Soft2Bet has quickly grown into a trusted name for both B2B and B2C gaming solutions. Its success stems from combining advanced technology, creative gamification, regulatory compliance, and deep market understanding. This article provides a complete overview of the Soft2Bet company, its products, its award-winning MEGA solution, and why it stands out in the competitive iGaming landscape.
What Is the Soft2Bet Company?
Soft2Bet is a global iGaming technology company that provides turnkey casino and sportsbook solutions to online operators and manages its own portfolio of gaming brands.
At its core, Soft2Bet operates in two major areas:
- B2B (Business-to-Business): Providing platforms, technology, and services to other gaming operators.
- B2C (Business-to-Consumer): Running its own online casino and sportsbook brands.
Key Facts About Soft2Bet
- Founded: 2016
- Founder: Uri Poliavich
- Employees: 100+
- Licenses: 19
- Jurisdictions: 11
- Languages supported: 20+
- Payment methods: 70+
- Games offered: 12,500+
Soft2Bet’s mission is simple yet powerful: transform online gaming through innovation, engagement, and technology.
The History and Vision Behind Soft2Bet
Soft2Bet was founded with a vision to revolutionize online gaming. Uri Poliavich recognized early that traditional casino platforms lacked engagement and personalization.
He focused on three core principles:
- Gamification
- Player engagement
- Technology innovation
This vision led to the creation of Soft2Bet’s most important breakthrough: the MEGA platform.
Within just a few years, Soft2Bet expanded into regulated markets worldwide and earned multiple industry awards.
Soft2Bet MEGA Platform: The Industry-Leading Gamification Solution
What Is the MEGA Platform?
MEGA stands for:
Motivational Engineering Gaming Application
It is Soft2Bet’s flagship gamification solution launched in 2023.
Unlike basic gaming engines, MEGA is a complete engagement solution.
It enhances the player experience through:
- Rewards
- Missions
- Progress systems
- Custom avatars
- Interactive gameplay layers
Proven Results of the MEGA Platform
The MEGA solution delivers measurable performance improvements:
- 4X increase in player screen time
- 65% increase in Net Gaming Revenue
- 50% increase in deposit amounts
- 45% increase in Average Revenue Per User
These results show that gamification significantly improves engagement and profitability.
Key Features of MEGA
1. Personalized Rewards
Players receive customized bonuses based on behavior.
2. Player Missions
Interactive challenges keep players engaged longer.
3. Advanced Segmentation
Operators can target users based on data insights.
4. City-Building Gamification
Players progress through levels like in video games.
Soft2Bet B2B Solutions: Technology for Gaming Operators
Soft2Bet provides complete solutions for online casino and sportsbook operators.
These include:
Turnkey Casino Solutions
Operators get:
- Ready-made casino platform
- Thousands of games
- Payment integration
- Compliance tools
Sportsbook Solutions
Soft2Bet offers:
- Real-time betting
- Competitive odds
- Live events
Soft2Bet hosts:
1 million+ live events per year
Player Account Management (PAM)
The PAM system handles:
- User accounts
- Security
- Wallet management
Managed Services
Soft2Bet provides:
- Customer support
- Fraud detection
- Compliance monitoring
This makes Soft2Bet a complete technology partner.
Soft2Bet’s B2C Gaming Brands
Soft2Bet operates several successful casino brands.
Major Soft2Bet Brands
- Betinia – Denmark, Sweden
- Campobet – Denmark, Sweden
- Tooniebet – Canada
- Quickcasino – Sweden
- Don.ro – Romania
Each brand offers:
- Local language
- Market-specific design
- Unique gaming experience
Soft2Bet Invest: €50 Million Innovation Fund
In 2024, Soft2Bet launched:
Soft2Bet Invest
Investment amount:
€50 million
Purpose:
Support gaming startups and innovation.
Goals of Soft2Bet Invest
- Fund gaming startups
- Support innovation
- Grow gaming technology
Soft2Bet Invest already received:
Outstanding Contribution to Gaming Award
Soft2Bet Licenses and Regulatory Compliance
Soft2Bet operates under strict regulations.
Licensed markets include:
- Denmark
- Sweden
- Romania
- Ontario (Canada)
Licensing ensures:
- Player safety
- Fair gaming
- Legal compliance
Responsible Gaming at Soft2Bet
Soft2Bet prioritizes player protection.
They use:
- Fraud detection systems
- Responsible gaming tools
- Player safety monitoring
Their compliance teams ensure fair gaming.
Unique Features That Make Soft2Bet Different
1. Advanced Gamification
Soft2Bet leads the industry in gamification innovation.
2. Massive Game Library
Soft2Bet offers:
12,500+ games
This includes:
- Slots
- Live casino
- Sports betting
3. Global Accessibility
Soft2Bet supports:
- 20+ languages
- 70+ payment methods
4. Fully Customizable Platforms
Operators can customize:
- Design
- Features
- Rewards
Soft2Bet Global Reach and Market Expansion
Soft2Bet operates worldwide.
Major regions include:
- Europe
- Canada
- Scandinavia
The company continues expanding.
Awards and Industry Recognition
Soft2Bet has received many awards.
Major Awards Include:
Global Gaming Awards EMEA 2025
Won:
- Executive of the Year
- Platform Provider of the Year
- Product Launch of the Year
Other Awards
- Turnkey Supplier of the Year
- Innovation Awards
- Technology Excellence Awards
These awards prove Soft2Bet’s leadership.
Benefits of Using Soft2Bet Solutions
Here are the main advantages:
For Operators
- Increased revenue
- Better player retention
- Complete platform solution
For Players
- Engaging experience
- Fair gaming
- Personalized rewards
How Soft2Bet Improves Player Engagement
Soft2Bet focuses on psychology and motivation.
They use:
- Rewards
- Progression
- Achievements
This keeps players engaged longer.
Why Soft2Bet Is Growing So Fast
Soft2Bet’s rapid growth comes from several factors:
1. Innovation
Their MEGA platform is revolutionary.
2. Global Expansion
They operate in multiple markets.
3. Technology
Their platforms are modern and scalable.
4. Strong Leadership
Uri Poliavich’s vision drives success.
Step-by-Step: How Soft2Bet Helps Operators Launch Casinos
Here is the process:
Step 1: Platform Setup
Soft2Bet provides ready platform.
Step 2: Customization
Operator customizes branding.
Step 3: Integration
Games and payments integrated.
Step 4: Launch
Casino goes live.
Infographic: Soft2Bet Success Overview
Key highlights:
- Founded: 2016
- Employees: 100+
- Licenses: 19
- Games: 12,500+
- Investment Fund: €50M
Future of Soft2Bet
Soft2Bet’s future looks very strong.
Expected developments:
- Expansion to new markets
- New gaming innovations
- More investment programs
Their focus remains on innovation.
Conclusion: Why Soft2Bet Is a Leader in iGaming
Soft2Bet has transformed the iGaming industry through innovation, gamification, and technology.
Its MEGA platform has changed how players interact with casinos.
Its turnkey solutions help operators succeed.
Its global expansion proves its strength.
Its investment in innovation ensures its future.
Soft2Bet is not just a gaming company.
It is shaping the future of online gaming.
